Foshan Shunde Choig Electronics Technology Co., Ltd. Türkiye Visit, June 2026: Deepening Presence in the Eurasian Hub Market and Accelerating Electronic Control Deployment Across Multiple Sectors

    From June 23 to 25, 2026, the team from Choig visited key local clients in Istanbul and Eskişehir, Turkey, for a three-day series of in-depth meetings. Strategically located across Europe and Asia, Turkey serves as a vital hub connecting Europe, the Middle East, and North Africa; furthermore, with an HVAC market growth rate four times that of the overall economy, the country is rapidly emerging as a manufacturing base for the HVAC industry serving Europe and the Near East. During this trip, the Zhuojing team engaged in extensive face-to-face discussions, thereby strengthening relationships with existing clients, opening channels for cooperation with new ones, and achieving multiple breakthroughs in their electronic control business across the core sectors of water heating and electric heating.

    This visit to Turkey covered two key clients—HAMMER and VEITO—spanning distinct market segments such as fan controls, electronic control systems for electric wall-mounted boilers, and controls for instant electric water heaters and electric space heaters, thereby demonstrating Choig diversified market presence in the Turkish electronic control sector. 

    HAMMER is a renowned Turkish manufacturer of cooling equipment, with a product portfolio spanning residential and commercial cooling racks and related devices. Building on prior contact, the Choig team visited the company with samples and a proposed development plan, engaging in in-depth discussions regarding a collaboration on electronic control solutions for existing fan controllers. Additionally, the team proactively inquired about HAMMER's plans for electronic control development in other areas and sought to leverage HAMMER's industry network in Turkey to connect with potential new clients. These discussions not only laid the groundwork for restarting the fan controller project but also opened up possibilities for collaboration across a wider range of fields.

VEITO is a Turkish manufacturer with a global market presence. The partnership between the two parties originated in the sector of electronic control systems for instant electric water heaters, meaning VEITO was already somewhat familiar with our company. During this visit, the Choig team provided a comprehensive overview of our current status and cooperation objectives; building upon an established cooperation framework, we explored the potential for pricing adjustments. The team focused on the possibilities of deepening our collaboration in instant water heater controls and expanding into controls for electric heaters. As the most promising prospect among our new contacts, VEITO offers opportunities to advance simultaneously in both the instant water heater and electric heater control sectors, positioning itself to become a major driver of growth in the Turkish market.

    Through this site visit and market research, the Choig team has gained a clearer understanding of the Turkish market for electronic controls. Demand in Turkey for water heating and electric heating equipment remains robust. Industry reports indicate that the Turkish market for electronic control boards relies heavily on imports, with approximately 85%–90% of the supply originating from China and Eastern Europe. Within the Turkish building systems component market, segments such as HVAC systems, piping systems, and electrical systems continue to grow, while air heaters and water heaters represent key product categories in the residential heating equipment sector. Furthermore, 195 Chinese exhibitors participated in major Turkish HVAC industry events, such as ISK-SODEX. Chinese suppliers are shifting from merely selling products to delivering comprehensive value—including certification support, logistics solutions, and localized after-sales service—to their buyers.

    The trip to Turkey in June 2026 marks a crucial step in Choig' global strategic expansion. By gaining direct insight into the specific needs of the Turkish market, we are better positioned to provide exceptional, customized electrical control solutions. We are confident in the market's immense growth potential and are committed to forging mutually beneficial partnerships with local stakeholders. Looking ahead, Choig will continue to leverage its R&D strengths to deliver cutting-edge electrical control solutions, solidifying its status as a trusted global leader in the control sectors for water heaters, electric heating, and home appliances.