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Our company has established a branch in the Middle East to lay out a new blueprint for the electric control business

Jul. 28, 2025

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  Recently, our company is preparing to establish a branch in the Middle East. This major strategic move marks a key step in the company's global layout process. As an important hub connecting Asia, Europe and Africa, the Middle East has a booming economy and huge market potential, providing broad space for the company's business expansion.

  The establishment of a branch in the Middle East is not only committed to establishing a new production base, but also an attempt at global marketing layout. The establishment of a branch in the Middle East is an important node in building a global business network. It will assume multiple responsibilities such as developing local markets, serving regional customers, and establishing a localized supply chain. The branch will be equipped with a professional sales team, technical support personnel and after-sales service team to quickly respond to customer needs and provide customized electric control solutions. At the same time, with the superior geographical location and convenient logistics conditions in the Middle East, the branch will also radiate to surrounding areas to further expand the market coverage of the company's products.

  At the same time, our company has invested resources and promoted development in the field of electric control, and has accumulated profound experience and strong strength in technology research and development, product innovation and market services. The products are widely used in industrial automation, household appliances, smart homes, new energy and other fields. Our company's electronic control solutions have long served instant electric water heaters, electric wall-mounted boilers, heat pump equipment, etc., and have mature technical advantages under complex working conditions: the intelligent temperature control algorithm can still maintain constant temperature output in scenarios with unstable voltage and water flow fluctuations; multi-energy fusion control can be connected to multi-energy collaborative control systems such as solar energy, thermal storage and electric auxiliary, heat pumps, etc., to achieve energy saving priority and on-demand startup; IOT joint control capabilities are strong, compatible with Tuya mainstream protocols, and support cloud remote control, energy consumption statistics and remote fault diagnosis; highly adaptable design programs have circuit packaging that is resistant to high temperature, high humidity, and salt spray, meeting the high tolerance requirements of electronic equipment in desert areas.

  In recent years, the Middle East has accelerated its transformation from traditional energy dependence to new energy and high value-added manufacturing. A number of policies, including Saudi Arabia's "Vision 2030" and the UAE's "Green Growth Strategy", have promoted the rapid growth of local electric heating equipment, solar water heaters and air source heat pump markets. Many countries in the Middle East are attracting international home appliance and thermal equipment manufacturers to build factories locally, and the demand for electric water heaters, electric wall-mounted boilers and heat pump systems is growing. This requires a stable, efficient and intelligent electronic control system. The electronic control system will be the key technical link to achieve energy saving and intelligent operation.

  Looking to the future, we look forward to the establishment of the Middle East branch, which is not only a regional sales support center, but also hopes to become a comprehensive platform for regional intelligent manufacturing + local customization + international joint control integration, which can achieve two-way output capabilities, on the one hand, serving Middle Eastern customers, and on the other hand, feeding back local successful experience and module technology to similar markets such as Africa and South Asia. This is not only an important milestone in the company's own development, but also will inject new vitality into the industrial development of the Middle East, and open a new chapter in promoting the application and innovation of electronic control technology.

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